Clean

Manifesto / Natural. Naturally derived. Green. Conscious. Non-toxic. Organic. Certified organic. It can sometimes seem there’s a naturals marketing term for every pore on your face. At the end of the day, you just want a product with good ingredients you can feel good about. You want it easier to be green. 

Sephora Clean is where everyone—whatever their shade of green—can easily find the skincare, makeup, haircare, and fragrance goodness that’s right for them. Come Clean at Sephora with the luxe textures, vivid pigments, amazing smells, and incredible results of the brightest stars in today’s green beauty scene—all in one place. 

Brief / Clients are interested in clean beauty, but confused. Companies are not transparent and there’s no legal definition or regulation on “clean” or “natural.” There’s an opportunity to curate the landscape for her and present a clear POV. Sephora can educate & clarify in a positive, empowering way.

Contribution /
+ Concept + Art Direction + Design