Sephora Holiday 2020

Manifesto / This holiday season, Sephora is tapping into the spirit of gratitude. Amidst the chaos, we recognize, cherish and are thankful for the small and share beautiful moments every day.  

Point of Differentiation / Our role is helping people find gratitude in small everyday beautiful moments and pay it forward

Tone / Optimistic and uplifting, not overly celebratory

Contribution /
+ Concept + Art Direction + Design

Retail | Window Banners

Retail | Front of Store Fixtures

Retail | Times Square NYC Fixture

Email | Holiday Launch

Sephora App | GIFs

Paid Media | Digital Ads + Motion

Collaborators
Creative Director | Susan Park
Associate Creative Director | Vicky Fong
Senior Art Director | Courtney Stewart
Senior Designer | Stephanie Kim
Editorial Director | Pauline Lee

Production
Illustrator | Erica Jacobson
Agency | Wednesday

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