Clinical Skincare

Manifesto / Skin happens. Science saves it. Savvier than ever, clients are looking for clinical skincare products with legitimate working power—and proof.

We deliver on that demand with confident, conversational, and direct copy that supports before-and-after visuals and hard-hitting claims. We’ll attract clients with a casual declaration and this clear message: These formulas are all about data-backed efficacy and results you can really see.

Insight / As clients become savvier in skincare, they rely on concrete, tangible results & clinicals to inform purchase decisions and will no longer take products at face value

Point of Differentiation / Our curated assortment of trustworthy, science-backed skincare products will deliver results you can see

Contribution /
+ Concept + Art Direction + Design

Retail | Window Banners

Retail | Front of Store Fixtures

Paid Media | Digital Ads + Motion

Email | Dedicated Campaign

Collaborators
Creative Director | Susan Park
Associate Creative Director | Natasha Katz
Senior Art Director | Carly Rockwell
Senior Designer | Stephanie Kim

Production
Photographer | Carin Backoff
Agency | Brand New School
Wardrobe | Rachel Wang
Hair | Rachel Lee
Makeup | Karo Kangas
Nails | Holly Falcone

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Skincare Ingredients

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Sephora Holiday 2020