Soft Sculpting Makeup

Manifesto / Let’s get something straight—this isn’t the contouring you’re used to. 
No high-maintenance rules & tools, no carved-with-a-chisel look, no distorting of your own gorgeous face. 
It’s the soft curve of a sunlit canyon, the glowing, effortless shaping that comes naturally, and most importantly, looks natural. 
This is soft, super natural sculpting that blends beautifully to give every face & feature the light and love it deserves.

Brief / Educate clients on how to achieve the perfect modern contour by showcasing four complimentary categories* clients can use together or separately to spotlight their features. 
*The look is driven by bronzer, blush, highlighter, and contour to create soft, flattering, and gentle face-shaping

Contribution /
+ Concept + Art Direction + Design

Retail | Window Banner

Retail | Front of Store Fixtures

Paid Media | Digital Ads + Motion

Digital | Site Landing Page

Email | Dedicated Campaign

Collaborators
Creative Director | Susan Park
Associate Creative Director | Natasha Katz
Senior Art Director | Carly Rockwell
Senior Designer | Stephanie Kim
Editorial Director | Alexandra Duron

Production
Photographer | Julia Noni
Prop Stylist | Nissa Quanstrom 
Set Designer | Heath Mattioli
Wardrobe | Rachel Wang
Makeup | Emily Cheng
Hair | Edward Lampley
Nails | Vanessa Sanchez

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