Hair Hydration

Manifesto / The Dry Hair Reset
Revive strands with hydration for your hair type.
• Optimistic fresh start for your hair
• Actionable hed nods to problem & teases solution

Brief / Clients are unaware that dryness is a primary cause of many other hair issues, and they often struggle to find the right hydration product for their hair type. These products tend to be either too heavy or not hydrating enough. We will highlight which products work best for fine, medium, and thick hair.

Contribution /
+ Concept + Art Direction + Design

Retail | Window Banners

Retail | Front of Store Fixtures

Retail | 5x7’s

Paid Media | Digital Ads + Motion

Digital | Site Landing Page

Collaborators
Creative Director | Susan Park
Associate Creative Director | Natasha Katz
Senior Art Director | Carly Rockwell
Senior Designer | Stephanie Kim
Editorial Director | Pauline Lee

Production
Photographer | Hannah Thornhill
Director | Zexi Qi
Prop Stylist | Julie Hinkley 
Set Designer | Adrian Crabbs
Hair | Chuck Amos
Wardrobe | Rachel Wang
Makeup | Grace Ahn
Nails | Diem Truong

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OOH: Hair Category