Clean Makeup

Manifesto / We’re the only people who can give beauty a green checkmark—we’ve established ourselves as a leader in clean and built serious equity in Clean at Sephora. Just like your trusted, verified source on Twitter, you better believe that when you see our seal it’s the best of the best clean makeup.  

Point of Differentiation / Strength and quality of assortment
Equity of the Clean seal/status as innovator in Clean beauty

Tone / Confident, expert, accessible

Contribution /
+ Concept + Art Direction + Design

Retail | Window Banner

Digital | Site Hero Banner

Retail | Front of Store Fixtures

Paid Media | Digital Ads + Motion

Social | Organic

Email | Dedicated Campaign

Collaborators
Creative Director | Susan Park
Associate Creative Director | Vicky Fong
Senior Art Director | Courtney Stewart
Senior Designer | Stephanie Kim

Production
Beauty Photographer | Nadine Ijewere
Director | Willy Busfield
Still Life Photographer | Heesoo Kim
Prop Stylist | Suzy Kim and Bryson Gill
Wardrobe | Natasha Royt
Makeup | Grace Ahn
Hair | Edward Lampley
Nails | Honey

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