Out Of Home Placements: Hair Category

Brief / Part of the media plan for the hair category’s top of the funnel includes an ‘Out Of Home’ ask that will leverage the Hydration Hair creative to be adapted for both digital static and print ‘Out Of Home’ placements in high traffic areas of LA and NYC.  

Contribution /
+ Concept + Art Direction + Design

Digital Spectacular

Bus Shelter | Video Urban Panel

Wild Posting

Digital Billboard

Collaborators
Creative Director | Susan Park
Associate Creative Director | Natasha Katz
Senior Art Director | Carly Rockwell
Senior Designer | Stephanie Kim
Editorial Director | Pauline Lee

Production
Photographer | Hannah Thornhill
Director | Zexi Qi
Prop Stylist | Julie Hinkley 
Set Designer | Adrian Crabbs
Hair | Chuck Amos
Wardrobe | Rachel Wang
Makeup | Grace Ahn
Nails | Diem Truong

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Hair Hydration

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Clean Makeup