Skincare Ingredients that do the most

Manifesto / This direct, conversational message makes skincare shopping approachable and fun. We take what can be an overwhelming shopping experience and focus on what matters the most when you’re purchasing skincare—ingredients. We also make sure that both new and existing clients have a reason to shop by highlighting newness. 

Tone / Direct and engaging but not isolating or unrelatable for existing clients 

Visual / Social first, UGC-style content that is imperfect and approachable 

Contribution /
+ Concept + Art Direction + Design